Skip to main content
44.7 million Americans have outstanding student debts averaging more than $32k per person and totaling in $1.56 Trillion in student loan debt across the US (Forbes) Divider
Only 2.5% of households are utilizing 529 college savings accounts (Federal Reserve) Divider
When asked about their ability to repay their student loan debt, more than 54% of Millennials expressed concern (WSJ/PWC) Divider
79% of millionaires did not receive any inheritance at all from their parents or other family members. (Everyday Millionaires, Chris Hogan) Divider
74% of employers believe financial education can improve employee productivity, leading to more companies offering such programs. (MetLife, 2023) Divider
78% of US workers are living paycheck-to-paycheck (Forbes) Divider
32% of women reported investing outside of retirement in 2023, up from 24% in 2020, indicating growing confidence and participation in the financial markets. (Ellevest, 2023) Divider
39% of adults have no retirement savings, underscoring a significant gap in financial planning (Bankrate, 2023) Divider
83% of people that set financial goals feel better about their finances after just one year (Business Wire) Divider
Nearly 30% of Millennials are overdrawing on their checking accounts. (WSJ/PWC) Divider
54% of Americans have credit card debt, with an average balance of $6,194 (Experian, 2023) Divider
63% of Americans are living paycheck to paycheck, struggling to meet basic financial obligations (LendingClub, 2023) Divider
58% of parents report that they lack confidence in teaching their children about money (Chase Slate, 2023) Divider
46% of Americans do not have enough savings to cover a $400 emergency expense (Federal Reserve, 2023) Divider
Only 24% of millennials demonstrate basic financial literacy knowledge, yet they are managing significant student debt and credit​ (Stanford SIEPR) Divider
48% of adults who sought financial advice say they did not fully understand the advice they received ​(Brookings) Divider
33% of millionaires never had a six-figure income in a single working year (Everyday Millionaires, Chris Hogan) Divider
44.7 million Americans have outstanding student debts averaging more than $32k per person and totaling in $1.56 Trillion in student loan debt across the US (Forbes) Divider
Only 2.5% of households are utilizing 529 college savings accounts (Federal Reserve) Divider
When asked about their ability to repay their student loan debt, more than 54% of Millennials expressed concern (WSJ/PWC) Divider
79% of millionaires did not receive any inheritance at all from their parents or other family members. (Everyday Millionaires, Chris Hogan) Divider
74% of employers believe financial education can improve employee productivity, leading to more companies offering such programs. (MetLife, 2023) Divider
78% of US workers are living paycheck-to-paycheck (Forbes) Divider
32% of women reported investing outside of retirement in 2023, up from 24% in 2020, indicating growing confidence and participation in the financial markets. (Ellevest, 2023) Divider
39% of adults have no retirement savings, underscoring a significant gap in financial planning (Bankrate, 2023) Divider
83% of people that set financial goals feel better about their finances after just one year (Business Wire) Divider
Nearly 30% of Millennials are overdrawing on their checking accounts. (WSJ/PWC) Divider
54% of Americans have credit card debt, with an average balance of $6,194 (Experian, 2023) Divider
63% of Americans are living paycheck to paycheck, struggling to meet basic financial obligations (LendingClub, 2023) Divider
58% of parents report that they lack confidence in teaching their children about money (Chase Slate, 2023) Divider
46% of Americans do not have enough savings to cover a $400 emergency expense (Federal Reserve, 2023) Divider
Only 24% of millennials demonstrate basic financial literacy knowledge, yet they are managing significant student debt and credit​ (Stanford SIEPR) Divider
48% of adults who sought financial advice say they did not fully understand the advice they received ​(Brookings) Divider
33% of millionaires never had a six-figure income in a single working year (Everyday Millionaires, Chris Hogan) Divider
44.7 million Americans have outstanding student debts averaging more than $32k per person and totaling in $1.56 Trillion in student loan debt across the US (Forbes) Divider
Only 2.5% of households are utilizing 529 college savings accounts (Federal Reserve) Divider
When asked about their ability to repay their student loan debt, more than 54% of Millennials expressed concern (WSJ/PWC) Divider
79% of millionaires did not receive any inheritance at all from their parents or other family members. (Everyday Millionaires, Chris Hogan) Divider
74% of employers believe financial education can improve employee productivity, leading to more companies offering such programs. (MetLife, 2023) Divider
78% of US workers are living paycheck-to-paycheck (Forbes) Divider
32% of women reported investing outside of retirement in 2023, up from 24% in 2020, indicating growing confidence and participation in the financial markets. (Ellevest, 2023) Divider
39% of adults have no retirement savings, underscoring a significant gap in financial planning (Bankrate, 2023) Divider
83% of people that set financial goals feel better about their finances after just one year (Business Wire) Divider
Nearly 30% of Millennials are overdrawing on their checking accounts. (WSJ/PWC) Divider
54% of Americans have credit card debt, with an average balance of $6,194 (Experian, 2023) Divider
63% of Americans are living paycheck to paycheck, struggling to meet basic financial obligations (LendingClub, 2023) Divider
58% of parents report that they lack confidence in teaching their children about money (Chase Slate, 2023) Divider
46% of Americans do not have enough savings to cover a $400 emergency expense (Federal Reserve, 2023) Divider
Only 24% of millennials demonstrate basic financial literacy knowledge, yet they are managing significant student debt and credit​ (Stanford SIEPR) Divider
48% of adults who sought financial advice say they did not fully understand the advice they received ​(Brookings) Divider
33% of millionaires never had a six-figure income in a single working year (Everyday Millionaires, Chris Hogan) Divider

YOUR MONEY PLAYBOOK

Unlock Your
Financial Potential

with Your Money
Playbook
by
Brandon Copeland

Your Money Playbook

Most personal-finance stories are look-at-me-I'm-a-zillionaire narratives. The rest are joyless, eat-your-vegetables tributes to frugality. But Brandon has written that rare book about building wealth that's fun to read, approachable and just immediately dang useful. If you're the kind of person who gets a little overwhelmed thinking about managing your money, buy this book. On almost every page, Brandon tells stories about his own history with money, so it feels like talking to someone you wish you had met a long time ago.

Glenn Kelman

GLENN KELMAN

Founder & CEO Redfin

Brandon's heart is truly set on uplifting others, a trait that shines through in everything he does. 'Your Money Playbook' is a testament to his spirit and his desire to enrich the lives around him. Through mastering the game of money and building his family's wealth, he has now turned to share those invaluable lessons with the world. The book makes financial strategies easy to understand and use for yourself. Brandon isn't just teaching you how to save; he's showing you how to win!

Mikey Taylor

MIKEY TAYLOR

Commune Capital Founder, Fmr. Professional Skateboarder, Thousand Oaks City Council Member, Media Personality

I have known Brandon on and off the field from his days as an All Ivy student athlete to his incredible years in the NFL to his current life as a family man, businessman and role model. Thus, it is no surprise to me that Brandon’s first book “Your Money Playbook” uses his diverse experiences to give readers the insightful guidance needed to have a brighter financial future.

Robert Wolf

ROBERT WOLF

CEO & Chairman UBS America’s and fmr. economic advisor to President Obama

Your Money Playbook is the blueprint for anyone ready to take leaps & bounds forward with their personal finances. Cope's insights are invaluable, making the topic of money engaging and accessible for all. It's like having a coach in your corner, guiding you towards financial success.

Ross Mac

ROSS MAC

Financial Educator, Media Personality, Hip-Hop Artist, and Entrepreneur

Your Money Playbook will go down in the Hall of Fame of Financial Literacy literature. It is a game-changer for financial empowerment. Brandon has created a playbook for life's major money decisions, making complex topics accessible and actionable.

Justin Tuck

JUSTIN TUCK

Goldman Sachs Vice President in private wealth management, 11 year NFL Veteran, 2xSuper Bowl Champion, and 2x Pro Bowler

Brandon has always been focused on growth and legacy. While playing football he always saw himself as so much more. His dedication and work ethic always made him the guy in the locker room you wanted to learn from and imitate.

Devin McCourty

DEVIN MCCOURTY

13 year NFL Veteran, 3x Super Bowl Champion, 2x Pro Bowler, and Media Commentator

Your Money Playbook by Brandon Copeland is a game changer for financial education. It's a playbook that uses the universal language of sports to break down complex financial concepts into easy-to-understand strategies for success.

Devon Kennard

DEVON KENNARD

9-year NFL veteran, real estate investor, philanthropist and author of It All Adds Up

Your Money Playbook is a valuable resource for anyone seeking financial wellness. Brandon Copeland's heart, wisdom and experience shine through, making this inspiring and beautifully written book a must-read!

Stacey Tisdale

STACEY TISDALE

CEO & President of Mind Money Media, TV broadcast journalist, expert on financial behavior, and critically acclaimed author

Your Money Playbook by Brandon Copeland is a powerful tool for financial empowerment. It's a playbook that empowers its readers to make smart, intentional and powerful financial decisions.

Jamila Souffrant

JAMILA SOUFFRANT

Author of Your Journey To Financial Freedom, and host of Journey To Launch podcast

Your Money Playbook is a valuable resource for financial wellness. Brandon Copeland's insights offer practical and inspiring guidance, serving to empower readers on their journey toward financial success.

Pamela Liebman

PAMELA LIEBMAN

President & CEO, The Corcoran Group

A VISION WITHOUT ACTION IS MERELY A DREAM

"If you’re on a mission to become financially free, then this experience is going to have to be more than just reading a book for you."

Brandon Copeland has always been different. His determination to succeed and create the life he wanted launched him from Baltimore to the University of Pennsylvania and then to the NFL. Over his ten-year playing career, he saved and invested the majority of his earnings, created other business opportunities, and motivated his teammates as the locker room’s money professor. He returned to the same Ivy League classrooms midway through his football career to launch his Life 101 financial education platform, reaching thousands of students in-person and online.

Now, in this guide, Copeland breaks down his life-changing course into four digestible quarters:

  • The Art of Hustle—optimizing opportunities and generating multiple streams of income.
  • The Power of Growth—demystifying investing and making money work for you.
  • The Commitment to Smart Spending—saving on major expenses and reducing everyday costs.
  • The Promise of Legacy—unpacking dreaded topics like insurance, wills, and estate planning.

Your Money Playbook is a bold, practical, and action-oriented blend of candid introspection and strategy to help readers confront their financial insecurities and commit to building new, game-changing mindsets and practices. This accessible and inspirational guide puts the playbook for creating the life you’ve always imagined right in the palm of your hands.

"I want to show you how you can leverage your greatest asset—you—to make smart money moves, reduce the stress that comes with financial challenges, solidify your future, grow your wealth, and create the life of your dreams."

Copeland Signature

KEEP GOING,
KEEP GROWING​

Take your Financial Education to the next level. Take Cope's widely-popular Life 101 course from the comfort of your home.

I keep coming back to what I learned from Cope! I'm happy to say that in one year, I've knocked out 50% of my student loan debt. The finish line is closer than I thought!

Maya Dorsey

MAYA DORSEY

University of Pennsylvania, '20

This was the first time I felt I could really apply what I was learning to my life. It sparked my interest in a few subjects, and led me to ideas I had never considered before.

Candace Rice

CANDACE RICE

University of Pennsylvania, '22

When you think about finance, you think math, numbers, and statistics. But the way that Professor Cope phrases and clarified everything makes it so accessible!

Scott Doherty

SCOTT DOHERTY

Life 101 eCourse, '21

Professor Cope's energy is so welcoming, and makes the space a really fun one to learn in. He taught me so much about myself and my ability to finance my own life.

Tyler Stevens

TYLER STEVENS

Life 101 eCourse, '21

Very grateful for Brandon! He always taught in a way that was inspiring and motivating. I feel more prepared than ever to handle my finances after I graduate – and beyond.

Margo Coughlin

MARGO COUGHLIN

University of Pennsylvania, '19

Brandon shared a lot of personal stories, which I really enjoyed – and enlisted friends to share their experiences. He explained finance in ways I'd never heard before!

David Chen

DAVID CHEN

University of Pennsylvania, '19

I keep coming back to what I learned from Cope! I'm happy to say that in one year, I've knocked out 50% of my student loan debt. The finish line is closer than I thought!

Maya Dorsey

MAYA DORSEY

University of Pennsylvania, '20

This was the first time I felt I could really apply what I was learning to my life. It sparked my interest in a few subjects, and led me to ideas I had never considered before.

Candace Rice

CANDACE RICE

University of Pennsylvania, '22

When you think about finance, you think math, numbers, and statistics. But the way that Professor Cope phrases and clarified everything makes it so accessible!

Scott Doherty

SCOTT DOHERTY

Life 101 eCourse, '21

Professor Cope's energy is so welcoming, and makes the space a really fun one to learn in. He taught me so much about myself and my ability to finance my own life.

Tyler Stevens

TYLER STEVENS

Life 101 eCourse, '21

Very grateful for Brandon! He always taught in a way that was inspiring and motivating. I feel more prepared than ever to handle my finances after I graduate – and beyond.

Margo Coughlin

MARGO COUGHLIN

University of Pennsylvania, '19

Brandon shared a lot of personal stories, which I really enjoyed – and enlisted friends to share their experiences. He explained finance in ways I'd never heard before!

David Chen

DAVID CHEN

University of Pennsylvania, '19