44.7 million Americans have outstanding student debts averaging more than $32k per person and totaling in $1.56 Trillion in student loan debt across the US (Forbes)
Only 2.5% of households are utilizing 529 college savings accounts (Federal Reserve)
When asked about their ability to repay their student loan debt, more than 54% of Millennials expressed concern (WSJ/PWC)
79% of millionaires did not receive any inheritance at all from their parents or other family members. (Everyday Millionaires, Chris Hogan)
74% of employers believe financial education can improve employee productivity, leading to more companies offering such programs. (MetLife, 2023)
78% of US workers are living paycheck-to-paycheck (Forbes)
32% of women reported investing outside of retirement in 2023, up from 24% in 2020, indicating growing confidence and participation in the financial markets. (Ellevest, 2023)
39% of adults have no retirement savings, underscoring a significant gap in financial planning (Bankrate, 2023)
83% of people that set financial goals feel better about their finances after just one year (Business Wire)
Nearly 30% of Millennials are overdrawing on their checking accounts. (WSJ/PWC)
54% of Americans have credit card debt, with an average balance of $6,194 (Experian, 2023)
63% of Americans are living paycheck to paycheck, struggling to meet basic financial obligations (LendingClub, 2023)
58% of parents report that they lack confidence in teaching their children about money (Chase Slate, 2023)
46% of Americans do not have enough savings to cover a $400 emergency expense (Federal Reserve, 2023)
Only 24% of millennials demonstrate basic financial literacy knowledge, yet they are managing significant student debt and credit (Stanford SIEPR)
48% of adults who sought financial advice say they did not fully understand the advice they received (Brookings)
33% of millionaires never had a six-figure income in a single working year (Everyday Millionaires, Chris Hogan)
44.7 million Americans have outstanding student debts averaging more than $32k per person and totaling in $1.56 Trillion in student loan debt across the US (Forbes)
Only 2.5% of households are utilizing 529 college savings accounts (Federal Reserve)
When asked about their ability to repay their student loan debt, more than 54% of Millennials expressed concern (WSJ/PWC)
79% of millionaires did not receive any inheritance at all from their parents or other family members. (Everyday Millionaires, Chris Hogan)
74% of employers believe financial education can improve employee productivity, leading to more companies offering such programs. (MetLife, 2023)
78% of US workers are living paycheck-to-paycheck (Forbes)
32% of women reported investing outside of retirement in 2023, up from 24% in 2020, indicating growing confidence and participation in the financial markets. (Ellevest, 2023)
39% of adults have no retirement savings, underscoring a significant gap in financial planning (Bankrate, 2023)
83% of people that set financial goals feel better about their finances after just one year (Business Wire)
Nearly 30% of Millennials are overdrawing on their checking accounts. (WSJ/PWC)
54% of Americans have credit card debt, with an average balance of $6,194 (Experian, 2023)
63% of Americans are living paycheck to paycheck, struggling to meet basic financial obligations (LendingClub, 2023)
58% of parents report that they lack confidence in teaching their children about money (Chase Slate, 2023)
46% of Americans do not have enough savings to cover a $400 emergency expense (Federal Reserve, 2023)
Only 24% of millennials demonstrate basic financial literacy knowledge, yet they are managing significant student debt and credit (Stanford SIEPR)
48% of adults who sought financial advice say they did not fully understand the advice they received (Brookings)
33% of millionaires never had a six-figure income in a single working year (Everyday Millionaires, Chris Hogan)
44.7 million Americans have outstanding student debts averaging more than $32k per person and totaling in $1.56 Trillion in student loan debt across the US (Forbes)
Only 2.5% of households are utilizing 529 college savings accounts (Federal Reserve)
When asked about their ability to repay their student loan debt, more than 54% of Millennials expressed concern (WSJ/PWC)
79% of millionaires did not receive any inheritance at all from their parents or other family members. (Everyday Millionaires, Chris Hogan)
74% of employers believe financial education can improve employee productivity, leading to more companies offering such programs. (MetLife, 2023)
78% of US workers are living paycheck-to-paycheck (Forbes)
32% of women reported investing outside of retirement in 2023, up from 24% in 2020, indicating growing confidence and participation in the financial markets. (Ellevest, 2023)
39% of adults have no retirement savings, underscoring a significant gap in financial planning (Bankrate, 2023)
83% of people that set financial goals feel better about their finances after just one year (Business Wire)
Nearly 30% of Millennials are overdrawing on their checking accounts. (WSJ/PWC)
54% of Americans have credit card debt, with an average balance of $6,194 (Experian, 2023)
63% of Americans are living paycheck to paycheck, struggling to meet basic financial obligations (LendingClub, 2023)
58% of parents report that they lack confidence in teaching their children about money (Chase Slate, 2023)
46% of Americans do not have enough savings to cover a $400 emergency expense (Federal Reserve, 2023)
Only 24% of millennials demonstrate basic financial literacy knowledge, yet they are managing significant student debt and credit (Stanford SIEPR)
48% of adults who sought financial advice say they did not fully understand the advice they received (Brookings)
33% of millionaires never had a six-figure income in a single working year (Everyday Millionaires, Chris Hogan)
ROBINHOOD
Challenge
Robinhood, a platform dedicated to democratizing access to investing, sought to protect its young user base by ensuring they were well-educated in personal finance before diving into the market. The challenge was to offer more than just an investment platform; Robinhood aimed to launch a comprehensive financial education course while also producing one off activations to support the broader community of future investors, empowering them all to make informed, holistic decisions about their money.
Solution
The program’s success was evident as this initiative helped Robinhood’s target audience recognize the importance of understanding the financial landscape, leading to an expansion of the program to more colleges, foundations, and prestigious institutions like Florida State University, Howard University, West Virginia University, the University of Memphis, Texas Christian University, Coastal Carolina University, the Arizona Council on Economic Education, the Council on Economic Education.
Results
The engagement has been so popular that Brandon’s engagement increased by 40%. Robinhood’s young potential clients now realize the benefits of understanding the financial space before joining Robinhood. As a result, RH was able to sign up more colleges for its program.
