44.7 million Americans have outstanding student debts averaging more than $32k per person and totaling in $1.56 Trillion in student loan debt across the US (Forbes)
Only 2.5% of households are utilizing 529 college savings accounts (Federal Reserve)
When asked about their ability to repay their student loan debt, more than 54% of Millennials expressed concern (WSJ/PWC)
79% of millionaires did not receive any inheritance at all from their parents or other family members. (Everyday Millionaires, Chris Hogan)
74% of employers believe financial education can improve employee productivity, leading to more companies offering such programs. (MetLife, 2023)
78% of US workers are living paycheck-to-paycheck (Forbes)
32% of women reported investing outside of retirement in 2023, up from 24% in 2020, indicating growing confidence and participation in the financial markets. (Ellevest, 2023)
39% of adults have no retirement savings, underscoring a significant gap in financial planning (Bankrate, 2023)
83% of people that set financial goals feel better about their finances after just one year (Business Wire)
Nearly 30% of Millennials are overdrawing on their checking accounts. (WSJ/PWC)
54% of Americans have credit card debt, with an average balance of $6,194 (Experian, 2023)
63% of Americans are living paycheck to paycheck, struggling to meet basic financial obligations (LendingClub, 2023)
58% of parents report that they lack confidence in teaching their children about money (Chase Slate, 2023)
46% of Americans do not have enough savings to cover a $400 emergency expense (Federal Reserve, 2023)
Only 24% of millennials demonstrate basic financial literacy knowledge, yet they are managing significant student debt and credit (Stanford SIEPR)
48% of adults who sought financial advice say they did not fully understand the advice they received (Brookings)
33% of millionaires never had a six-figure income in a single working year (Everyday Millionaires, Chris Hogan)
44.7 million Americans have outstanding student debts averaging more than $32k per person and totaling in $1.56 Trillion in student loan debt across the US (Forbes)
Only 2.5% of households are utilizing 529 college savings accounts (Federal Reserve)
When asked about their ability to repay their student loan debt, more than 54% of Millennials expressed concern (WSJ/PWC)
79% of millionaires did not receive any inheritance at all from their parents or other family members. (Everyday Millionaires, Chris Hogan)
74% of employers believe financial education can improve employee productivity, leading to more companies offering such programs. (MetLife, 2023)
78% of US workers are living paycheck-to-paycheck (Forbes)
32% of women reported investing outside of retirement in 2023, up from 24% in 2020, indicating growing confidence and participation in the financial markets. (Ellevest, 2023)
39% of adults have no retirement savings, underscoring a significant gap in financial planning (Bankrate, 2023)
83% of people that set financial goals feel better about their finances after just one year (Business Wire)
Nearly 30% of Millennials are overdrawing on their checking accounts. (WSJ/PWC)
54% of Americans have credit card debt, with an average balance of $6,194 (Experian, 2023)
63% of Americans are living paycheck to paycheck, struggling to meet basic financial obligations (LendingClub, 2023)
58% of parents report that they lack confidence in teaching their children about money (Chase Slate, 2023)
46% of Americans do not have enough savings to cover a $400 emergency expense (Federal Reserve, 2023)
Only 24% of millennials demonstrate basic financial literacy knowledge, yet they are managing significant student debt and credit (Stanford SIEPR)
48% of adults who sought financial advice say they did not fully understand the advice they received (Brookings)
33% of millionaires never had a six-figure income in a single working year (Everyday Millionaires, Chris Hogan)
44.7 million Americans have outstanding student debts averaging more than $32k per person and totaling in $1.56 Trillion in student loan debt across the US (Forbes)
Only 2.5% of households are utilizing 529 college savings accounts (Federal Reserve)
When asked about their ability to repay their student loan debt, more than 54% of Millennials expressed concern (WSJ/PWC)
79% of millionaires did not receive any inheritance at all from their parents or other family members. (Everyday Millionaires, Chris Hogan)
74% of employers believe financial education can improve employee productivity, leading to more companies offering such programs. (MetLife, 2023)
78% of US workers are living paycheck-to-paycheck (Forbes)
32% of women reported investing outside of retirement in 2023, up from 24% in 2020, indicating growing confidence and participation in the financial markets. (Ellevest, 2023)
39% of adults have no retirement savings, underscoring a significant gap in financial planning (Bankrate, 2023)
83% of people that set financial goals feel better about their finances after just one year (Business Wire)
Nearly 30% of Millennials are overdrawing on their checking accounts. (WSJ/PWC)
54% of Americans have credit card debt, with an average balance of $6,194 (Experian, 2023)
63% of Americans are living paycheck to paycheck, struggling to meet basic financial obligations (LendingClub, 2023)
58% of parents report that they lack confidence in teaching their children about money (Chase Slate, 2023)
46% of Americans do not have enough savings to cover a $400 emergency expense (Federal Reserve, 2023)
Only 24% of millennials demonstrate basic financial literacy knowledge, yet they are managing significant student debt and credit (Stanford SIEPR)
48% of adults who sought financial advice say they did not fully understand the advice they received (Brookings)
33% of millionaires never had a six-figure income in a single working year (Everyday Millionaires, Chris Hogan)
HarperCollins Publishers
Challenge
To stand out in a competitive market and further separate itself from the competition, HarperCollins aimed to increase talent retention by providing a unique benefit to its employees.
Solution
Copeland Media developed a series of targeted virtual engagements to support HarperCollins employees financial development to assist them in achieving their individual financial goals. Beyond the core focus on financial literacy, these webinars also addressed related challenges, such as the impact of poor financial management on both one's mental & physical health. Each participant left with a personalized playbook centered around six fundamental pillars of financial wellness, empowering them with the knowledge and resources needed to secure their financial futures.
Results
The impact was immeasurable. Not only was employee feedback overwhelmingly positive, highlighting the value of the program, but thirty minutes into the second webinar Copeland Media discovered that an employee's retirement account had been idle in a money market account for fifteen years. This discovery led to immediate corrective action, transforming her financial outlook and serving as a powerful lesson for all attendees. The initiative not only drove tangible financial benefits for employees but also strengthened the bond between HarperCollins and its workforce, making the company uniquely competitive in a tight job market.
